KMS (KMakeupSkincare), founded in 2026 in partnership with the Korean Cosmetic Industry Institute, brings the essence of K-beauty to a global audience. Together, our mission is to showcase the full spectrum of Korean cosmetic brands, each rooted in the same skin-first philosophy yet uniquely crafted to serve diverse skin types and needs - many of which have yet to be introduced to the world.

Rooted in Korea’s skin-first philosophy, dating back to the Joseon Dynasty, we believe true beauty begins with healthy, well-cared-for skin.

More than a brand, KMS is a platform connecting leading and emerging Korean innovators. We elevate skincare beyond trends through K-beauty’s focus on long-term skin health and natural radiance, championing the iconic “glass skin” look without heavy makeup.